Funding FAQ
What are your funding interests?
The Foundation focuses on supporting career development and career counselling for youth between the ages of 12 and 30. In our 2025 Strategic Plan, we see ourselves playing a greater role to support career development for the following groups:
- Indigenous peoples
- Newcomers
- Rural and remote communities
Initiatives that can touch on more than one of our focus areas mentioned above tend to have higher chances of receiving funding.
More generally, our funding has supported a wide variety of initiatives that do one or more of the following:
- Eliminate barriers to the pursuit and attainment of meaningful work. These include significant, but surmountable obstacles whether they be financial, academic, language, lack of networks, location, access to services, discrimination, mental health and addictions, disabilities, familial circumstances, or socio-cultural expectations.
- Promote employability. This includes fostering the attainment of appropriate education, motor, and soft skills (attitude, teamwork, motivation, adaptability, presentation, stress management, time management, accountability and confidence) for the purpose of being job-ready.
- Raise career awareness. This includes promoting a shared understanding of: skills and talents, interests, values and passions; learning and educational pathways; labour market realities (e.g., trends, opportunities); and promoting personal hope, belief, optimism, self-esteem, personal agency, confidence, resilience, adaptability, motivation, aspiration, and possibilities as important aspects in the career development journey.
We also suggest looking at our Funding Database to get an idea of some of the projects and programs we have previously funded.
Lastly, we fund early-stage initiatives that address challenges in fresh ways, such as testing a new model, using emerging technology, or applying traditional knowledge in new contexts. Examples include:
- Using traditional teachings to make a difference today
- Applying a new theory or project model to address an existing problem
- Relying on emerging technology as part of an intervention model
What types of requests are NOT funded?
The Foundation does not support the following types of requests:
- Proposals from organizations that are not registered charitable organizations recognized by the Canada Revenue Agency or registered not-for-profit organizations or are not recognized as Qualified Donees under the Income Tax Act of Canada
- Capital campaigns and capital expenditures
- General fundraising requests and campaigns
- General administration or operating costs as the main focus of the request (We fund programs and projects, but allow for administration and operating costs as part of the request)
- Emergency funds or deficit financing
- Endowments, awards, fellowships, internships, sabbaticals, scholarships, or bursaries
- Event sponsorship
- Support for non-Canadian organizations
- Disaster relief
- Addictions, family, or trauma counselling
Where do you fund?
We are a national funder and we will consider initiatives from coast to coast to coast that support career development for youth in Canada.
What types of organizations do you support?
Our portfolio is made up of mostly charities and nonprofits with a smaller amount of support going toward post-secondary institutions. In some instances, there have been examples of partnerships between community organizations and post-secondaries.
We also look for initiatives that have demonstrated that they have the capacity to advance their work. To that end, we tend to privilege organizations (or departments in the case of post-secondaries) that have a minimum $300,000 operating budget.
How many funding requests are successful in receiving funding?
Given our capacity, we tend to say no a lot more than we are able to say yes. We are also a multi-year funder so our turnover rate can be slower than others and means we have less capacity to take on new requests per year. Only approximately 5% to 7% of the Letters of Intent we receive lead to a full Funding Application. Approximately 85% of Funding Applications are approved by the Board of Directors. Typically, the Foundation supports between 7 and 12 funding requests each year.
When are funding decisions made?
For 2026, we will aim to have 2-3 submission deadlines for letters of intent. If staff see strong alignment, the applicant may be invited to submit a full funding application. Full applications will be reviewed by The Board of Directors in the spring and fall. Only the Board approves funding requests. All decisions are final and there is no appeal process for requests that have been declined. Notification of Board funding decisions, both positive and negative, are usually provided within 48 hours of the Board meeting.
Once funding has been awarded, the funding recipient will be asked to complete a Funding Letter of Agreement. This document details the payment schedule, reporting expectations & timetables, and knowledge dissemination benchmarks that align with the funding recipient organization’s timing and project milestones. This process is typically completed within 30 days of notification of a successful funding application.
What is your typical funding amount?
It depends on the needs of your project/program. In recent years, our average (mean) funding amount per year has been approximately $50,000. On the higher end, we have funded some organizations at $100,000+ per year and on the lower end, we have funded some organizations at $20,000 per year. We suggest you look at our Funding Database and recent Activity Reports for examples of specific types of projects/programs that we have funded and amounts.
My organization is working with another organization, can we submit a joint letter of intent?
Yes! We encourage collaboration and welcome joint submissions. In one Letter of Intent you should indicate all the partner organizations that are involved and how the requested funding will be split between the organizations.
Can I submit more than one program/project for funding?
Please choose one program/project that you feel best aligns with our funding interests per year. Given the volume of requests we receive, we are unable to provide support to all requests. Foundation staff are available to discuss your ideas in advance to help with your decision-making.
Can I also apply to CERIC for funding?
The Counselling Foundation and CERIC work closely together. While CERIC’s activities are funded in large part by The Counselling Foundation of Canada, CERIC funds projects to develop innovative resources that build the knowledge and skills of diverse career and employment professionals. CERIC has its own funding priorities that are aligned with its mission. Please do not apply to both organizations for funding at the same time. The Foundation’s priorities are outlined above. CERIC typically accepts funding requests related to research and learning through calls for project proposals that are open twice a year. Research applications may focus on practical or academic research related to career development in Canada and/or its application. Learning applications may focus on the development and/or implementation of career development-related learning material in Canada.
Are there other sources of funding you can recommend?
The following funders have similar funding interests to ours. Please note, we can’t speak to their funding capacity or process.
- Atkinson Foundation
- Aubrey & Marla Dan Foundation
- Azrieli Foundation
- Black Opportunity Fund
- Bosa Family Foundation
- Burns Memorial Fund
- Canadian Women’s Foundation
- Carthy Foundation
- Catherine Donnelly Foundation
- Chamandy Foundation
- CIBC Foundation
- Community Foundations of Canada (Find your local Community Foundation)
- Cowan Foundation
- Definity Insurance Foundation
- Desjardins — GoodSpark Fund
- The Donner Canadian Foundation
- Fondation J. Armand Bombardier
- Foundation for Black Communities
- The Gordon and Ruth Gooder Foundation (Ontario specific)
- The Gordon Foundation
- Hewitt Foundation (Québec & Atlantic provinces)
- Indigenous Peoples Resilience Fund
- Inspirit Foundation
- Johansen Larsen Foundation
- Laidlaw Foundation (Ontario specific)
- Lawson Foundation
- Mastercard Foundation
- McConnell Foundation
- McLean Foundation
- Metcalf Foundation (Primarily focused on Toronto and the Greater Toronto Area)
- Ontario Trillium Foundation (Ontario specific)
- Pathy Family Foundation
- Paul Barber Foundation
- Peter Gilgan Foundation
- RBC Foundation
- R. Howard Webster Foundation
- Rideau Hall Foundation
- Robert Kerr Foundation
- The Sprott Foundation
- TD Bank
- United Way Centraide Canada (Find your local United Way)
- W.C. Kitchen Family Foundation
- WES Mariam Assefa Fund
- Workforce Funder Collaborative (Greater Toronto Area focused)
