Mission, Vision, Values & Guiding Principles

The goals of the Foundation are to:

  • Promote the effective delivery of career counselling through reputable and credible existing institutions (education, religious and community) to individuals involved in the process of career development;
  • Work towards the professionalization of counselling and promote public education which clarifies the role and qualifications of counsellors;
  • Provide leadership in the philanthropic and charitable sectors;
  • Help foster a sense of clarity and pride in the career counselling and career development profession; and
  • Play a role in influencing the discussion of the link between education and work.

Our Vision

A day when all people in Canada are able to contribute their skills and talents to help build a more prosperous, equitable and inclusive society.

Our Mission

The Counselling Foundation of Canada champions life-long learning and career development that empowers people in Canada to develop their skills and talents.

Our Values

We believe:

  • One person can have a positive impact on many.
  • Leaders who inspire action and achieve results can create change in their communities.
  • Accessing career counselling and career development opportunities empowers people to make informed decisions.
  • When people are able to pursue opportunities to utilize their skills and talents, they contribute to a prosperous, equitable and inclusive Canada.

Our Guiding Principles

  • Be bold. Take smart risks and provide leadership to address complex and challenging issues.
  • Collaborate. Build partnerships on trust and a shared commitment to learning.
  • Foster systemic change. Work with and support partners and initiatives that have the potential to deliver significant change.
  • Invest in leadership. Encourage and support visionary leaders.
  • Be flexible and adaptive. Change takes time; acknowledge and plan for it.